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Canadian Paralympic Committee encourages sport for all on UN International Day of Persons with Disabilities /Le Comité paralympique canadien fait la promotion du sport pour tous pendant la Journée internationale des personnes handicapées de l’ONU

Athletes with a disability reflect on how sport has influenced their life path / Les athlètes ayant un handicap se penchent sur l’influence du sport sur leur vie

Uploaded by Martin Richard
December 01, 2012 03:56 pm UTC

Multimedia

PSA - It's more than Sport This 30-second commercial showcases the variety of disabilities that can access parasport. It promotes recreational involvement in parasport, and provides a snapshot of the impact that parasport participation can have in a person’s life.

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Credit(s): Canadian Paralympic Committee - BBDO

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  • PSA - It's more than Sport
This 30-second commercial showcases the variety of disabilities that can access parasport. It promotes recreational involvement in parasport, and provides a snapshot of the impact that parasport participation can have in a person’s life.
    PSA - It's more than Sport This 30-second commercial showcases the variety of disabilities that can access parasport. It promotes recreational involvement in parasport, and provides a snapshot of the impact that parasport participation can have in a person’s life.
  • Message d'intérêt public - AU-DELÀ DU SPORT 
Le message publicitaire d’une durée de 30 secondes présente les différents handicaps qui peuvent pratiquer un parasport. Il vise à faire connaître la pratique récréative des parasports et à donner une idée de l’impact que la participation peut avoir sur la vie d’une personne.
    Message d'intérêt public - AU-DELÀ DU SPORT Le message publicitaire d’une durée de 30 secondes présente les différents handicaps qui peuvent pratiquer un parasport. Il vise à faire connaître la pratique récréative des parasports et à donner une idée de l’impact que la participation peut avoir sur la vie d’une personne.

PHOTO 1 - 03/12/2012- Cassidy Sheng (right) and Meghan (left) featured in a photoshoot for the Canadian Paralympic Committee Recruitment Ad Campaign entitled "It's More Than Sport". Photo Credit: Canadian Paralympic Committee/Frédéric Solenthaler

PHOTO 1 - 03/12/2012- Cassidy Sheng (right) and Meghan (left)  featured in a photoshoot for the Canadian Paralympic Committee Recruitment Ad Campaign entitled "It's More Than Sport". Photo Credit: Canadian Paralympic Committee/Frédéric Solenthaler

itsmorethansport_campaign_5.jpg

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Credit(s): Canadian Paralympic Committee/Frédéric Solenthaler

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On Monday December 3rd, the UN International Day of Persons with Disabilities, Canadian Paralympic medallists, coaches and development athletes are telling their powerful, personal stories of sport. / C’est lundi le 3 décembre la Journée des personnes handicapées de l’ONU et les médaillés paralympiques canadiens, les entraîneurs et les athlètes en développement racontent les captivantes histoires de leur pratique sportive.
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Media Release - Embargoed until December 3rd - 5am EST

Canadian Paralympic Committee encourages sport for all on UN International Day of Persons with Disabilities

Athletes with a disability reflect on how sport has influenced their life path

OTTAWA (November 30, 2012) – On Monday December 3rd , the UN International Day of Persons with Disabilities, Canadian Paralympic medallists, coaches and development athletes are telling their powerful, personal stories of sport.

Whether born with a disability or having acquired one later in life, athletes involved in parasport experience firsthand the many benefits from participating – and share the wish that more Canadians will get involved, whether as an athlete, coach, parent, volunteer or fan.
“Every child in Canada has the right to participate in sport,” says Henry Storgaard, CEO of the Canadian Paralympic Committee. “Sport opens the door to many great life experiences and our goal is to encourage more Canadians ...

Date/time of occurance
December 01, 2012 05:00 am EST
Tags
UN International Day of Persons with Disabilities, Canadian Paralympic Committee, Paralympic athletes, Journée internationale des personnes handicapées de l’ONU, Comité paralympique canadien, athlète paralympique
Distribution
National News Outlets
Canada
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