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About Us

SendtoNews.com is a cloud-based, multimedia conduit serving a growing, global community of content creators, news outlets and leading brands.

With increased competition, lower advertising revenues and widespread industry cutbacks, newsrooms today are forced to do more with less. SendtoNews serves as a source for fresh story ideas and high quality, third-party content. Best of all, the content is provided to newsrooms at no charge.

For governments, universities, sports teams and leagues, travel organizations, public relations firms and other commercial entities, SendtoNews provides an unprecidented direct link with the newsroom professionals that are important to them.

Greg Bobolo
Greg Bobolo
President, CEO
Greg is a senior executive and entrepreneur with nearly 15 years of experience and leadership in the media/communications and information technology industries. Greg's involvement with SendtoNews started in January 2011 as a strategic advisor. He came on board full-time as President in May.
Art Aylesworth
Art Aylesworth
Executive Chair
Art has held senior management positions in the technology industry for more than 25 years. He is an experienced leader with an ability to inspire and motivate people towards common objectives.
Keith Wells
Keith Wells
Founder, VP Broadcast Services
As a conventional broadcaster with over twenty years of on-air and production experience, Keith has significant 'inside the newroom' experience, having worked in both news and sports as an anchor, reporter and professional videographer experienced at shooting, editing and producing features. At SendtoNews, Keith uses his extensive knowledge of newsroom workflow to support our media side customers and their use of our system. Keith is also actively involved in the development of our strategic partnerships.
Marc Hoelscher
Marc Hoelscher
Founding Partner, VP of Marketing
Marc has been involved in high technology ventures for nearly 15 years and has a proven capability to execute comprehensive, successful marketing programs. For SendtoNews, he plays a key role in the ongoing design and implementation of the SendtoNews system and related utilities. He is responsible for all aspects of the company's online and traditional marketing.
David J.C. Davies
David J.C. Davies
Founding Partner, VP of Corporate Communications
David is a "deep thinker" and a communications specialist with over 20 years of experience, David has over 20 years of proven marketing achievements and is the founder of HarbourWerks Strategies Inc. For SendtoNews, he is responsible for the design and implementation of our strategic communications programs as well as growing our market prominence and brand.
Peter Beblo
Peter Beblo
Founding Partner, VP of Technology
Peter has a rich interdisciplinary programming background spanning more than 25 years. From circuit board design and manufacturing to assembly language programming and the development of embedded systems, databases, Internet applications... he has truly done it all. Peter has developed a reputation for his gifted analytical skills and ability to develop solutions "outside of the box". He is responsible for the design and implementation of SendtoNews' software systems and utilities.
Michael Turnbull
Michael Turnbull
Senior Media Analyst
Michael is an accomplished, results-driven marketing professional with senior level experience on both the "agency" and "client" side of the advertising industry. At SendtoNews, Michael is primarily responsible for providing strategic media insight and developing the company's Media Product offerings targeted towards the advertising industry. He is also responsible for overseeing the monitoring/measuring processes used by SendtoNews to evaluate story distribution performance.
Victor Fani
Victor Fani
Director, Government Services
With over 12 years of B2C and B2B sales experience, Victor is a successful senior sales professional with strong experience in international sales and business development. For SendtoNews, Victor is responsible for growing the company's Government Services division, which serves the multimedia distribution and content management requirements for all forms of government, from federal to municipal, in both Canada and the USA. He is also setting up the processes for SendtoNews' sales department, including CRM tools and reporting, so that the department is able to scale appropriately as the company evolves.
Carson Book
Carson Book
Project Manager
Carson's primary responsibility is to bring some sanity to the development process at SendtoNews! Working closely with Peter Beblo and the rest of the development team, Carson ensures that our priorities are straight and that none of the bug fixes or great new development ideas fall through the cracks.
Leigh Kjekstad
Leigh Kjekstad
Multimedia Sports Editor/ North America News Liaison
Leigh is a former television reporter, anchor and producer. Her career has taken her to all four corners of the United States, then back home to Canada. At SendtoNews, she is responsible for all aspects of account management as well as "spreading the word" about our great system and distribution services.
Gary Escudero
Gary Escudero
Software Developer
Gary is a software developer with over five years of experience designing, implementing and testing software utilizing a variety of languages and frameworks. Gary has been developing software for SendtoNews since October 2010. His previous experience, education and ability to adapt quickly to new challenges allow him to handle a variety of responsibilities varying from fixing bugs to implementing algorithms and designing new features.
Jason Vogt
Jason Vogt
Software Developer
Jason Vogt has over 20 years of programming experience in addition to teaching internet programming at two private colleges. He brings a wide range of programming knowledge to the team and has expertise in both Windows and Open Source development. Jason possesses strong problem solving skills and experience to translate business needs into technology solutions.
Kevin Polson
Kevin Polson
Graphics Designer
Kevin is a talented and highly creative graphics artist, designer and illustrator with 17+ years of professional experience in both traditional print and digital graphics design. At SendtoNews, Kevin is responsible for the company's brand management, as well as the production of all print and digital marketing collateral. He also plays a key role in the ongoing evolution of the company's public web site and multimedia management and distribution platform.
Michelle Wergeland
Michelle Wergeland
Controller
Michelle is a skilled administrator and financial manager with more than 15 years of experience within the British Columbia technology industry. Her experiences include extended involvement at both Carmanah Technologies and AbeBooks, two of Vancouver Island's most successful technology companies.
Katie Robertson
Katie Robertson
Marketing Coordinator

Katie Robertson is a fourth year student at the Gustavson School of Business pursuing a Bachelor of Commerce. She joined the SendtoNews team in January as part of a co-op partnership with the University of Victoria, British Columbia, Canada. Katie works closely with the VP of Marketing, performing a range of marketing support and administrative duties related to the daily operations of SendtoNews. She is also building out the co-op program in SendtoNews to enable a seamless ongoing transition between business students.