Posted on Mar 25, 2015

SendtoNews Renews Deal with Sports News Television (SNTV)

NEW YORK, NY (March 25, 2015) - SendtoNews and Sports News Television (SNTV), a joint venture between IMG and The Associated Press, are pleased to announce they have renewed and extended their partnership in North America to reach larger audiences, generate new brand advertising opportunities and strengthen the position of both companies as digital sports content leaders. The three-year agreement includes North American rights to highlight clips for major sporting events such as the Asian and European Tour,  IAAF World Championships, ATP World Tour and WTA, as well as extensive news coverage of Euros 2016, Rio 2016 Summer Olympics, and FIFA World Cup 2018 in Russia. "We deliver the highest quality, relevant sports news globally and through this partnership with SendtoNews we are pleased to vastly increase our distribution capability in North America," says Martin Kay, Managing Director of SNTV.  Announced at the recent Sportel America in Miami, the agreement builds on the success of 2014's one-year agreement between the two digital sports leaders. SendtoNews will have North American rights for the next three years to distribute highlight packages, original stories, breaking news, press conferences, training videos, athlete interviews and other fan interest content across all media platforms 24 hours a day, seven days per week. "This is an ideal partnership for us and we're very excited to strengthen and build our relationship," says SendtoNews CEO Greg Bobolo. "SNTV is top of class in global sports newsgathering and coverage, and we're a demonstrated leader in the distribution of premium digital sports content." This renewed partnership adds the following to SendtoNews' extensive content portfolio some of which only cover news coverage subject to restrictions:
  • Olympic - Summer Games (Rio 2016), Winter Games (PyeongChang 2018)
  • Soccer - FIFA World Cup 2018, English Premier League, UEFA Champions League, Euro 2016
  • Golf - US PGA Championships, European Tour, Ryder Cup,
  • Tennis - Wimbledon, Australian Open, Fed Cup, Davis Cup, WTA, ATP World Tour
  • Motorsport - Formula One, Indy Car Series, Le Mans 24 Hour Race, Dakar Rally
  • Horseracing - Kentucky Derby, Preakness Stakes, Belmont Stakes, Melbourne Cup
  • Cycling - Tour de France, Giro d'Italia, BMX World Championships, UCI Mountain Bike World Cup
  • Cricket - ICC Cricket World Cup, Test Matches
  • Rugby - 2015 Rugby World Cup, Rugby Sevens, Women's Rugby World Cup, European Rugby Championship
  • Athletics - Boston Marathon, New York Marathon, London Marathon
  • Surfing - ASP World Tour
  • Winter Sports - FIS Alpine Skiing, Snowboard, Freestyle, Bobsleigh, Curling
  • PLUS – NHL, Rowing, Triathlon, X Games, America's Cup and more
SendtoNews applies its signature treatment to high value sports content by packaging it with in-program advertising that integrates seamlessly with newsrooms' existing content management systems. SendtoNews' exclusive News Partner Network™, which consists of thousands of top print, radio, TV and online news outlets across North America, receives 65 million monthly views. Viewership growth in 2014 was 1,600% over 2013, and ad revenue leaped 2,766% in 2014 year over year. By differentiating premium sports from lower value digital video content, SendtoNews is able command premium CPMs. The model is a perfect fit for SNTV, which combines the world's biggest producer and distributor of sports programming, IMG, with the newsgathering infrastructure of The Associated Press, giving it unparalleled ability to cover all major sporting events across the globe. SendtoNews' is now the fastest growing syndicator of sports video highlights in the world. Its extensive rights portfolio includes Major League Baseball, NASCAR, PGA Tour and NFL.

About SNTV

SNTV is the world's leading sports news video agency, providing a unique and unrivalled blend of international sports highlights and sports news in video content. Since its inception in 1996, SNTV has become an indispensable service for more than 450 broadcasters and thousands of digital publishers globally. Media Contact: Evelyn Kogler, Marketing Director, SNTV, Phone: +44 208233 5449 E-mail:

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email For content distribution inquiries, please email
You can also visit, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.