Announcements

Posted on Aug 04, 2015

SendtoNews and ScreenScape partner to offer sports highlights for your place of business

Screenscape logo

 

TORONTO, ON and CHARLOTTETOWN, PE - SendtoNews (STN), and ScreenScape Networks Inc. have entered into a content provider agreement that makes SendtoNews digital content available to ScreenScape customers through its SportStation platform on a pay-per-use basis.

ScreenScape makes software that helps businesses connect and control screens over the internet. Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It's part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.

The partnership will see ScreenScape offer two levels of SportStation programming. A standard package will supply daily videos featuring more than a dozen sports. A comprehensive package will supply these standard offerings along with a list of more premium offerings including a professionally edited and narrated SendtoNews Channel. ScreenScape customers will run SportStation content alongside their own branded messages and ads.

"ScreenScape is making it easier and more cost-effective for businesses to take charge of and network their screens and this is a key step in the evolution of a broader internet-of-screens that connects businesses across the globe," says Sunny Hundle, STN's Director of Strategic Growth. "STN believes that premium sports content can be translated via any medium, and therefore has a keen interest in place-based media. Our partnership with ScreenScape allows us to take this kind of programming further and offer it more broadly through ScreenScape technology which is opening up the market to businesses of all sizes, on just about any budget."

Place-based media has been growing steadily in popularity these past few years as new technology arrives that makes it easier for more businesses to participate. In the fall of 2014 ScreenScape launched ScreenScape Connect, a new plug-and-play device and supporting software platform that turns any TV into a connected digital sign. ScreenScape supplies the device, with no upfront cost, on an extended subscription thus reducing both the cost and the complexity of operating a digital signage network. The device simply plugs into the HDMI port of the TV and connects via wifi to the internet. Once online it can be updated, monitored and managed over the internet using ScreenScape.com.

The partnership announced today with ScreenScape leverages STN's growing strength in the area of digital content services. ScreenScape's internet-based technology allows businesses to create an engaging and custom-tailored video experience which the business owners can brand, finely tune and control for their own purposes. Timely news programming, in this case the professional videos created and curated daily by STN for consumption via the internet, will provide a library of individual video feeds that customers can choose from and use to fill out parts of their own customized playlist.

While ScreenScape represents a channel for STN's digital content offerings, their sports content can also be used to hold the attention of viewers and therefore serves a key purpose for those involved in place-based media.

"By joining forces with SendtoNews, we are able to offer our customers a range of new programming options? commented ScreenScape CEO, Mark Hemphill. "This is content STN is well known for and great at producing. The feeds are fully managed and served up daily which helps our customers keep their programming fresh and full of engaging content."

Download the announcement in PDF format.

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com.
You can also visit www.SendtoNews.com, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
SendtoNews
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.