Posted on Feb 26, 2015

Daytona 500 Attracted 9 Million Digital Viewers through the SendtoNews Network


SendtoNews CEO Greg Bobolo with GoDaddy NASCAR at the Daytona 500

DAYTONA BEACH, FL, / VANCOUVER, BC, - February 25, 2015 – The NASCAR season sped away to a strong start as highlights from the 57th annual Daytona 500 attracted a whopping 9 million digital views on the SendtoNews network. Joey Logano captured a green-white checkered finish after taking the lead on the 191st lap, keeping fans glued to the screen, proving that NASCAR's two year old digital video highlight distribution partnership with SendtoNews is a major win-win. The 2014 NASCAR season garnered 102 million digital viewers and SendtoNews CEO Greg Bobolo expects viewership to continue growing in 2015. "The digital video results from last Sunday's exciting NASCAR debut at the Daytona International Speedway demonstrates the power of premium sports content in the online world," said Bobolo. "We're very excited about this partnership and the upcoming season." In February 2013, SendtoNews signed a multiyear deal with NASCAR giving it worldwide distribution rights for NASCAR highlights and other fan relate content, including Best In-Car Audio and Weekend Top 5 highlight packages. Building on a model already well proven with its other major sports properties, SendtoNews distributes accessible, high-quality HD highlight packages made available the morning following race day, leveraging NASCAR content for the needs of local and international digital media. NASCAR is America's most watched motorsport, drawing an average television audience of nearly six million viewers per race. This year's Daytona 500 produced a bounty of digital video, complete with highlights of Logano's victory as well as post-race interviews and reactions from the 24 year old, Team Penske driver. Brands who came on board included; Warner Bros Records, Kid Rock Album Release and CBC's new drama series X Company. "We're always looking for ways to deepen audience engagement and reach new viewers. In light of the impressive digital video viewership numbers from this year's Daytona 500, our partnership with SendtoNews is helping greatly to grow NASCAR's audience reach," said Colin Smith, Vice President, Digital Media at NASCAR. Today the SendtoNews network, which includes hundreds of publishers and newspaper.coms throughout North America, receives more than 60 million monthly views. To learn more about SendtoNews advertising and brand sponsorship programs, contact: Brian Tucker VP Sales North America, or to become an accredited newsroom partner, contact: Philippe Guay, Executive VP Strategic Partnerships, Mobile: 917.558.3108 Email:

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

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Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.