Posted on Feb 12, 2015

SUPER BOWL Sets Digital Record in Canada

Toronto – February 12, 2015 – SendtoNews recorded an impressive 4.7 million video views during the SUPER BOWL XLIX weekend through its News Partnership Network™ proving that digital viewership now rivals television as the medium to watch. The demand for highlights, player interviews and other content from the most watched Super Bowl in U.S. history resulted in a new record for digital impressions in Canada. Video views totaled 15.7 million during the entire Jan.26 to Feb. 8 Super Bowl extravaganza, with the Monday after Super Bowl attracting the largest audience, with 1.7 million views on that day alone. The honour of most viewed video clip after the Super Bowl game highlights went to the post-game interview featuring Seattle Seahawks head coach Pete Carroll discussing the choice of the final call of the game, with his telling comment "This one didn't work out right for us." This year's Super Bowl success represents a staggering 83 % growth in viewership over 2014. Short form digital video is now an increasingly preferred viewing platform and advertising medium that SendtoNews expects to continue with strong growth in 2015. "Digital viewership for the second year in a row in Canada rivals television with impressive numbers and higher fan engagement," said SendtoNews CEO Greg Bobolo, "In addition an impressive lead up to Super Bowl proved pre-event coverage is also a strong market." Marquee sporting events have huge appeal. Not only did Super Bowl XLIX draw a record TV audience in Canada of 9.23 million, it set a digital impressions record as well, which is a bonanza for newspaper.coms. With high quality digital video highlights at their disposal, Canadian publishers that belong to the News Partnership Network™ were able to leverage the Super Bowl with pre- and post-game coverage, game highlights, interviews, top plays, news and more. SendtoNews's attractive, above-the-fold player gives the premium screen placement that HD quality, well edited Super Bowl highlights deserve and top shelf brand advertisers covet. Premium placement along with tight metrics give newspaper.coms the tools to tap new sources of ad revenue, boost their online audience and readership, and achieve much needed stability in a post print media environment. SendtoNews is leading by example. The digital video distribution pioneer sold 100% of its available Super Bowl XLIX digital ad inventory in Canada, proving once again that this digital sports video agency is raising the bar in premium video and online advertising. "Advertisers recognize that premium video content like the NFL highlights, with huge consumer reach, comes at a price that is worth the premium," said SendtoNews CEO Greg Bobolo. SendtoNews is a trailblazer in this rapidly evolving short form video sector. In 2013 the company signed an exclusive multiyear agreement with the National Football League, the most popular sports league in North America, to distribute highlights to local and national newspapers and publishers across Canada. SendtoNews Super Bowl Video Player: To learn more about SendtoNews advertising and brand sponsorship programs, contact: Brian Tucker VP Sales North America, or to become an accredited newsroom partner, contact: Philippe Guay, Executive VP Strategic Partnerships, Mobile: 917.558.3108 Email:

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

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Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

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