Posted on Dec 03, 2015

SendtoNews Expands Exclusive Distribution Agreement with MLBAM for Digital Video Content

December 3, 2015 – New York, NY – SendtoNews is pleased to announce that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016. As per the agreement's terms for 2016-2018, SendtoNews will have exclusive distribution rights for the digital syndication of MLB game highlights, interviews, top plays and other MLB-related video to local news websites throughout the United States and Canada. In addition, the syndication agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content. "MLBAM has been a wonderful partner over the past two seasons and we're very pleased to be taking our partnership to a new level," commented SendtoNews Exec Chair Matthew Watson. "Our digital news network is trending to 130m monthly viewership and MLB game highlights have been a key to that growth." "Expanding our successful partnership with SendtoNews is important to drive targeted reach of baseball across leading online news destinations," said Kenny Gersh, EVP, Business, MLBAM. "SendtoNews' scale and deep relationships with local media partners continues to help us accomplish this."


Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLBAM is the interactive media and Internet marketing company of Major League Baseball. MLBAM manages the official league site,, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

Media Contact

Matthew Gould, MLB Advanced Media
Tel: 212-485-8959
Mobile: 908-892-3143
matthew.gould at mlb dot com

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email For content distribution inquiries, please email
You can also visit, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Tag(s): News Release
Contact us online or call toll free 855.590.1991 to learn more.