Announcements

Posted on Sep 07, 2016

SendtoNews Guarantees Video Viewability through Partnership with Moat

September 7, 2016 - SendtoNews, the leading North American online sports content syndicator, is pleased to announce its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.

Through the partnership, Moat provides to SendtoNews comprehensive ad measurement and reporting across metrics including viewability, invalid traffic, and attention. The system provides SendtoNews' advertising partners with accurate insight on the performance of their ad campaigns, enabling them to maximize campaign performance and better analyze ROI on their digital advertising investments.

"When determining their premium advertising spend, there are three major factors typically considered: (1) the quality of the sports video content, (2) the targeting and reach that can be achieved, and (3) the ability to prove viewability performance," states Phil Guay, Executive VP, Sales & Strategic Partnerships for SendtoNews. “Moat adds robust analytics and, perhaps more importantly, third party verification of our viewability metrics. With the significant focus on the quality of viewership in the digital advertising industry in recent years, independent Moat analytics and reporting puts our advertisers at ease and completes our premium advertising offering."

“Marketers are increasingly seeking ways to measure how their audience views and pays attention to video online. We are excited about the SendtoNews partnership. We believe that “human and viewable” is the foundation for brands to invest in digital and we applaud SendtoNews for focusing on delivering transparency and the right metrics for their advertisers,” said Jonah Goodhart, CEO and Co-Founder of Moat.

About Moat Analytics
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email advertisers@sendtonews.com. For content distribution inquiries, please email publishers@sendtonews.com.
You can also visit www.SendtoNews.com, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
SendtoNews
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.