Posted on Oct 14, 2016

STN and the Halo Effect

A recent comScore study looked at the effectiveness of video ads and found that brand favorability, consideration and intent to recommend all increased by more than three times when the ad was displayed on a premium publisher.  The study also found that these sites delivered higher ad performance, better viewability and lower invalid traffic.

This is the distinct advantage STN offers it's advertising partners. We maintain relationships with premium publishers like Gannett and USA Today, Tronc, Hearst and Cox Media (all of whom were used in the above research) to deliver this halo effect to your client's brand.

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email For content distribution inquiries, please email
You can also visit, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.