Posted on Dec 08, 2016

The STN High Viewability Player

Viewability is a common term in the digital advertising world.  It’s becoming a primary focus of advertisers and should be of key concern to publishers.  In the digital video sphere, the leading governing body in advertising (IAB) says that for an impression to be viewable, 50% of its pixels must be in view for at least 2 seconds.   These measurements are now industry standard which has made viewability a top priority for digital advertisers.

There are several tactics a publisher can take to improve their viewability.  STN recommends consistent and habitual placement, combined with premium above the fold positioning.   However, the industry is now seeing KPIs for 70%, 80% and even 100% viewability.  Combined with habitual user scrolling, it becomes increasingly important for publishers to find innovative ways to meet these requirements and benefit from the high CPMs they offer.

source: chartbeat

To help publishers increase viewability and significantly improve revenue, SendtoNews has developed the High Viewability Player.  The STN HV Player begins as high placement video content, and then transitions and follows the user while they scroll down the page.  Viewability is drastically improved as the player remains on screen through the full user experience letting publishers take advantage of the high CPMs that STN provides for viewability focused campaigns.

Dozens of publishers are already using the STN HV player with a marked increase in viewability.  Both the New York Daily News and CBS Local sites consistently see over 70% viewability when the player is implemented.

The STN High Viewability player is fully customizable, giving the publisher control of both size and location of transition.  The player won’t interfere with existing ad units and has user controls available for increased functionality.

 Email for your opportunity to take advantage of this new player from SendtoNews

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

For brand advertising inquiries, email For content distribution inquiries, please email
You can also visit, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.