Posted on Jun 22, 2017

Digital Trends: Delivering Better Ads

SendtoNews has found themselves well positioned as a user-friendly ad platform after a report on preferable practices starts to shape the industry. 

The Coalition for Better Ads, a group made of leading online media companies, has released a report designed to improve the user's online experience when it comes to advertising.  The Coalition formed after noticing that several ad types had been increasingly affecting the user experience in a negative way.  

The report detailed four desktop and eight mobile experiences that they have deemed negative or “below an acceptable threshold”.  These include:

STN aligned with these practices well ahead of this report.  Our focus on the user as well as our work with our publishers to provide significant revenue without providing an intrusive ad experience has left us unaffected by the Coalition's findings.  

Fresh off this report, Google (who happens to be on the Coalition), announced a new version of Chrome that will feature blocking technology focusing on ads that are perceived to be intrusive. These ads include:

  • Pop-up Ads
  • Interstitial Ads
  • Autoplay video ads with sound-on

With Chrome accounting for nearly 60% of all internet users, the digital advertising industry is taking note of this change.

Beta testing has already proved that advertisements on the SendtoNews network are not going to be affected by this update.  By positioning our player as a publisher tool for not only high-quality content, but non-intrusive ad revenue, STN helps it’s advertising partners fall well within the compliance requirements of this new report.

About SendtoNews

SendtoNews is North America’s leading sports video and advertising platform. The company has created an expanding publisher network that now includes more than 1500 sports news properties across North America on marquee brands such as USA Today, LA Times, New York Daily News, Chicago Tribune, The Arizona Republic, San Francisco Chronicle, St. Louis Post Dispatch, Houston Chronicle, Cincinnati Enquirer and the Detroit Free Press.

SendtoNews currently generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including MLB, NBA, NHL, PGA TOUR, NCAA and Premier League Soccer.

SendtoNews' sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnerships, address market needs for transparency around viewability and invalid traffic.

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You can also visit, follow us on Twitter @SendtoNews or call toll free 855.590.1991.

Media Contact

David Davies
VP, Corporate Communications
Toll-free: 855-590-1991
E-mail: david.davies at sendtonews dot com

Contact us online or call toll free 855.590.1991 to learn more.