The Problem - The Victoria Salmon Kings are a hockey team in the ECHL. They spend half of their season on the road. In an attempt to ever build their market awareness, the team searched for a proactive media relations solution to help overcome the problem of 'out of sight, out of mind'.
The Solution - By shooting their own HD video on the road (such as interviews clips, highlights and b-roll) and uploading the content via SendtoNews, the Salmon Kings are able to maintain a direct connection to Victoria newsrooms throughout the hockey season - and even in the off-season.
The Results - Local newsrooms are thrilled to have the additional content and the Salmon Kings are receiving more coverage than ever before!
The Problem - Local television stations are finding it increasingly difficult to deliver comprehensive local coverage on-air and online.
The Solution - A-Channel is using SendtoNews as a valuable resource for interview clips, highlights and b-roll provided by local sports teams. The cost to A-Channel for access to this content is free and the acquisition process is effortless thanks to our content optimization and high speed file transfer utility.
The Results - SendtoNews has helped A-Channel increase its local coverage and become more relevant to the community it serves.