Vancouver, BC, and SCOTTSDALE, AZ– November 30, 2012 – Digital sports video news agency SendtoNews' CEO Greg Bobolo will be at iMedia Agency Summit in Scottsdale, Arizona December 2 - 5, 2012 to present its Video service offering that enables advertisers access to its fast-growing sports video packaging and distribution service to both traditional and online news outlets. “We’ve taken a new approach to sports content advertising. We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale” states SendtoNews’ CEO Greg Bobolo.
“Using in-video branding, we provide major advertisers access to millions of traditional broadcast and online viewer impressions. A media buy on SendtoNews provides ‘PVR-proof’ brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print, and radio web properties,” continues Bobolo. “Perhaps more importantly, we’re combining our growing inventory of sports video content with our ability to measure both intent and usage metrics. This puts us in an interesting position to offer a highly transparent return on investment to advertisers who are becoming accustomed to guaranteed, pay-for- performance models. Initial trials have proven very successful and there is significant sales revenue potential for both SendtoNews and participating sporting organizations.”
SendtoNews’ Video Ad Network service will give brands the opportunity to make annual or seasonal buys for sports content on SendtoNews destined for specific local markets. A corporate logo will be embedded in all content and advertisers will pay monthly for the reach delivered, paying only when the video is downloaded by media and broadcast or posted online.
Sports advertising represents one of the fastest growing segments of a $485 billion global advertising market. Spending on sports marketing and advertising by the top 50 North American companies was up 27% last year, and global sports spending is projected to increase from $114 billion in 2009 to $133 billion by 2013.
Ad guru David Ogilvy once suggested that news coverage was six times more effective than advertising. Even at a 1:1 ratio, the equivalent advertising value of an in-program logo quickly adds up. When the Miami Heat and Dallas Mavericks played in last year’s NBA finals, Front Row Marketing Services estimated that the rights holder to the teams’ stadium names, American Airlines, reaped $64 million worth logo exposure from TV broadcasts.
iMedia's Agency Summit brings together agency and media elite at the helm of the digital marketing industry. Its focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands.
