Amelia Island, Florida February 1, 2013 – Digital sports video news agency SendtoNews' CEO Greg Bobolo will be at iMedia Brand Summit in Amelia Island, Florida from February 3-6, 2013 to present its video service offering that enables advertisers access to its fast-growing sports video packaging and distribution service to both traditional and online news outlets. “We’ve taken a new approach to sports content advertising. We are using our platform to consolidate regional sports video content as a new and fresh inventory for blue chip brands seeking access to coveted local markets with scale” states SendtoNews’ CEO Greg Bobolo.
“Using in-video branding, we provide major advertisers access to millions of traditional broadcast and online viewer impressions. A media buy on SendtoNews provides ‘PVR-proof’ brand exposure to traditional sports broadcast viewers as well as digitally via corresponding broadcast, print, and radio web properties,” continues Bobolo. “Perhaps more importantly, we’re combining our growing inventory of sports video content with our ability to measure both intent and usage metrics. This puts us in an interesting position to offer a highly transparent return on investment to advertisers who are becoming accustomed to guaranteed, pay-for- performance models. Initial trials have proven very successful and there is significant sales revenue potential for both SendtoNews and participating sporting organizations.”
SendtoNews’ Video Ad Network service will give brands the opportunity to make annual or seasonal buys for sports content on SendtoNews destined for specific local markets. A corporate logo will be embedded in all content and advertisers will pay monthly for the reach delivered, paying only when the video is downloaded by media and broadcast or posted online.
Sports advertising represents one of the fastest growing segments of a $485 billion global advertising market. Spending on sports marketing and advertising by the top 50 North American companies was up 27% last year, and global sports spending is projected to increase from $114 billion in 2009 to $133 billion by 2013.
Ad guru David Ogilvy once suggested that news coverage was six times more effective than advertising. Even at a 1:1 ratio, the equivalent advertising value of an in-program logo quickly adds up. When the Miami Heat and Dallas Mavericks played in last year’s NBA finals, Front Row Marketing Services estimated that the rights holder to the teams’ stadium names, American Airlines, reaped $64 million worth of logo exposure from TV broadcasts.
iMedia's Summits brings together agency and media elite at the helm of the digital marketing industry. Its focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands.
SendtoNews is a leading digital sports video news agency that syndicates premium sports video highlights to connect sporting organizations, news outlets and leading brands.
SendtoNews debuted its state-of-the-art multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations.
Headquartered in Victoria, with affiliate sales offices in Vancouver, Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including CBC, TSN, CTV, Global TV, ESPN, NBC, ABC, FOX, CBS, IMG Media, the Globe & Mail, Postmedia and others. For more information, visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.
SendtoNews Video Inc.
Toll Free: 855-590-1991