February 6, 2013 - VANCOUVER, B.C. and DAYTONA BEACH, FLORIDA - Digital sports video news agency SendtoNews is pleased to announce it has entered into a multi-year digital video distribution contract with the Ladies Professional Golf Association, Inc. (“LPGA”). Beginning with the 2013 Women's Australian Open, Feb 14-17, SendtoNews will distribute nightly tournament highlights and other video content through its News Partnership Network™, which comprises top television, radio, print and online news outlets throughout North America and abroad.
“SendtoNews’ centralized distribution pipeline will allow us to efficiently deliver broadcast-ready video to over 1,000 newsrooms with millions of viewers across all media platforms, particularly in the fast-growing online video market,” said Brian Carroll, Vice President, Television and Emerging Media at LPGA.
“Major sports brands are discovering that in the changing media landscape, our cloud-based digital distribution model is a simple yet powerful solution to maximize exposure as well as monetize content across an array of traditional and emerging channels,” states Greg Bobolo, SendtoNews’ CEO. “We are proud to welcome the LPGA as an important, premium content contributor that further enriches our growing portfolio of quality, sought-after sports video content. We look forward to working closely with the LPGA to syndicate tournament highlights, pre and post interviews, press conferences, commentary, top shots and more through our News Partnership Network™.”
As it already does for other major sports brands, SendtoNews will produce and distribute accessible, high-quality HD highlights packages of LPGA tournaments for the needs of television, Internet and mobile media in national, regional and localized markets. Highlights of game day content will be packaged and ready for download by news outlets the same night or early the next morning.
SendtoNews’ distribution is estimated to result in 332 million hyper-local impressions for the LPGA over the 2013 season alone.
About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.
SendtoNews debuted its state-of-the-art multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations, such as Major League Soccer and America’s Cup Sailing.
Headquartered in Victoria, with affiliate sales offices in Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including CBC, TSN, CTV, Global TV, ESPN, NBC, ABC, FOX, CBS, IMG Media, the Globe & Mail, Postmedia and others. For more information, visit www.sendtonews.com, follow @sendtonews on Twitter, or call toll free 855.590.1991.
NOTE TO EDITOR: Multimedia content is available for newsroom download or embed via SendtoNews.com
Mobile: +1 250.744.7415
Toll Free: 855.590.1991
Director Media Communications
Ladies Professional Golf Association
Phone: +1 386.274.6200