BC Business Magazine recently included SendtoNews Video Inc. in its annual list of the province’s most innovative companies – in the number four spot, no less. With its strong connections to news providers across the globe and its potential to be an industry game changer, this Victoria-based company should be on the radar of every savvy PR professional in town, if it isn’t already.
The company boilerplate describes SendtoNews as a “disruptive technology company changing the way the world receives its news.” It has successfully established a global network of broadcast and publishing partners by recognizing and fulfilling a void in the news industry. Through the collection, optimization and distribution of high quality multimedia, SendtoNews offers news publishers access to newsworthy content from around the world at no charge. With newsroom resources stretched to the limit, it’s not a surprise that more than 900 news desks worldwide are using SendtoNews as a source for both story ideas and specific pieces of content.
So how exactly does SendtoNews.com work? Hyper-local content is provided by accredited contributors who upload videos, images and articles to the SendtoNews platform. The company then acts as a liaison between the content contributor and various news outlets. PR professionals are also able to sign up and connect with news outlets, such as ABC, CBC, CTV, Global, NBC and the Globe & Mail. Leading news publishers now use SendtoNews to search for and download stories for future use.
With its ability to connect businesses, governments and agencies directly to the newsroom, SendtoNews may be a valuable instrument in your PR toolkit. If you have worked with them previously, please feel free to comment below and share your experience with us. As communicators, it is important that we are all aware of the tools and services that could have an impact on our profession in years to come.
Serena Matter is a social media strategist at the UBC Sauder School of Business, principal of Be.Social Consulting and the editor of Essentials. Specializing in digital communications,Serena has been quoted on Mashable and her work has been published in the PR News Digital Guidebook.