The 9th annual IMG Sports Marketing Symposium continues to be the one event each year that examines sports marketing from the people whose opinions and insights count the most…the brand-side marketers.

Since 2003, the Symposium has drilled down into the marketing plans of some of the most active brands in sports. The program features an in-depth look at both the promotional programs and communication plans utilized by brand-side marketers to activate and execute their sports strategy across all marketing platforms.

Through a series of in-depth case studies, roundtable discussions and featured interviews, the program addresses best practices and emerging trends in sports marketing.

http://www.sportsbusinessdaily.com/Conferences-Events/2011/2011-IMG-Sports-Marketing-Symposium.aspx