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The NFL is back!

At long last, the NFL kicks off September 10th with an explosive match-up between the defending Super Bowl champions Kansas City Chiefs and the Houston Texans. The SendtoNews Online Video Platform will have all the content direct from the NFL for our publishing partners, including exclusive game highlights, recaps and more.  The NFL’s 2020/2021 season […]

Using an OVP to Reach New Audiences

As a trusted resource for news and information, publishers know that audience loyalty is key to their success. Building an audience that views your brand as a go-to resource for relevant and important information is a top priority, especially with media consumption at an all-time high. Producing video to engage your audience on your owned […]

Combining OTT and OLV Advertising Improves Ad Receptivity and Effectiveness

Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that incorporate an OLV component will see increased success. SendtoNews is North America’s largest independent OLV platform with over 1.5 billion impressions per month, and we partner with […]

How can you ensure brand safety?

Your clients’ brands are everything, which is why it’s crucial to make sure your messaging is in the right place, surrounded by the right content and reaches the right people: an engaged audience who will associate your brand with positive content. To ensure their brand is received favorably, advertisers need to partner with video platforms […]

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