SendtoNews Expands Exclusive Distribution Agreement with MLBAM for Digital Video Content
December 3, 2015 – New York, NY – SendtoNews is pleased to announce that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.
As per the agreement's terms for 2016-2018, SendtoNews will have exclusive distribution rights for the digital syndication of MLB game highlights, interviews, top plays and other MLB-related video to local news websites throughout the United States and Canada. In addition, the syndication agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content.
"MLBAM has been a wonderful partner over the past two seasons and we're very pleased to be taking our partnership to a new level," commented SendtoNews Exec Chair Matthew Watson. "Our digital news network is trending to 130m monthly viewership and MLB game highlights have been a key to that growth.""Expanding our successful partnership with SendtoNews is important to drive targeted reach of baseball across leading online news destinations," said Kenny Gersh, EVP, Business, MLBAM. "SendtoNews' scale and deep relationships with local media partners continues to help us accomplish this."
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLBAM is the interactive media and Internet marketing company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.