January 13, 2016 - Expanding its access to the sports-fans market, SendtoNews has pacted with the National Basketball Association (NBA) to syndicate digital highlights from its games across its network.
The timing of the deal for the company, which distributes and monetizes sports video highlights, coincides with the arrival of the NBA All Star game to Canadian shores. This February marks the first time in its 65-year history that the event will take place in Toronto. Publishers will be able to access the SendtoNews syndicated content through a range of video player tools.
The agreement also includes WNBA and NBA-D League digital video highlights. Those highlights will be sent out to 1,400 publishing partners (newspapers, radio stations and television channels) across North America. In Canada, its partners include the National Post and Globe and Mail.