Video everywhere was a dominant strategy in Q1 of 2017, and should continue through the year. And in this strategy, short-form video is what will drive the most engagement.
Publishers have 10 seconds to grab the viewer's’ attention. More than that, nearly half of viewers will stop watching by the end of the first minute. This is why it’s important that your video cuts to the chase and provides the user with engaging material right off the bat.
Publishers need to look at their content and ask what is more likely to keep the user on the page. Official highlights, recaps and expert analysis like the short-form video in the STN library have a higher rate of user retention than generic content like talking heads or “words with pictures” clips, keeping readers on the page and encouraging habitual views.
A recent article from Business in Vancouver profiled SendtoNews and our incredible growth over the past twelve months. STN Chair and CEO Matthew Watson was profiled in the article and later interviewed on Roundhouse Radio in Vancouver.
STN continues to be an industry leader as the March comScore rankings have SendtoNews in the top 3 for Total Views.
March saw an increase of total views for STN of over 25% to 92,686,000, placing us in 3rd overall for sports media. While STN saw a modest month to month increase in unique viewership (5.8%), our year to year growth for this metric reached over 75%.
STN has always prided ourselves on having some of the widest spread distribution for our advertisers in all of digital sports media. With the playoffs underway, STN is well on pace to deliver two season-long campaigns for KFC and Metro PCS, which have creatives positioned exclusively on our NBA content.
The breadth of our network is easily able to accommodate the nearly 10 million impression quota for the brands across highlights, recaps and trending stories provided directly from the NBA to over 500 publishers in the top DMAs in the country.
Baseball is back and STN is excited to provide all of its publishing partners exclusive digital content directly from MLB. STN’s premium Major League Baseball content includes:
VP, Corporate Communications
E-mail: david.davies at sendtonews dot com