Matthew Watson - SendtoNews CEO
Matthew Watson’s first involvement with SendtoNews (STN) was helping STN’s founder during the early years of SendtoNews with strategic planning and team development before having to fully focus on his own start up, Armorlogic, which as CEO, Matthew Watson grew to a leader in web application security for large enterprises, before the company was sold to Alert Logic in 2012. Matthew continued on as an executive of Alert Logic through 2013.
Matthew returned to SendtoNews in 2015 to lead the company to over 9000% revenue growth over the past 4 years and from 1 million unique viewers to over 15 million, which ranks it first on comScore above ESPN, Yahoo, CBS Sports and MSN in sports video viewers and views.
Matthew Watson began his career in tech as a senior executive of ACD Systems growing it from digital imaging software startup to global leader in digital imaging technology reaching a market capitalization of over $150 million. After ACD Systems, Matthew joined Carmanah Technologies as Chief Operating Officer leading it’s operations from a marine lighting start up to a global leader in Solar LED lighting.
Matthew Watson has a BA and JD from the University of British Columbia. Matthew lives in Victoria BC with his family and when not traveling on business, enjoys everything Victoria has to offer.
Top Moment in Sports
"Watching Giancarlo Stanton hit a record 61 home runs at the Derby live in San Diego"
Blog and Press Clippings
SendtoNews Selected as a Double Finalist at the 2019 Digiday Video Awards
“We’re thrilled to help publishers continue to thrive on our video platform and share this recognition with our publishing, content, and sales partners,” said Matthew Watson, CEO of SendtoNews. “It is an honor to be recognized among such distinguished company by an industry leader like Digiday. On behalf of our STN team, I offer congratulations to all of the finalists,” added Matthew Watson.
SendtoNews ranks #1 overall in Digital Sports Video for unique viewers and total videos viewed
“We are thrilled to be validated as the number one property in digital sports video. Our team has steadily built an unmatched three-sided platform for publishers, leagues and advertisers that was hard to do and even harder to replicate.” says SendtoNews CEO Matthew Watson
SendtoNews is the 4th Fastest Growing Company in Canada
"This tremendous achievement is thanks to everyone at STN and shared with all of our publisher, sales and content partners as well. We wish to also thank Canadian Business and Maclean’s for this honour” says SendtoNews CEO Matthew Watson
Matthew Watson on the Importance of Local Advertisement
According to the CEO of Send to News, Matthew Watson, credibility is easily one of the most important factors for building connections. It is what enables the customer to engage with the brand once they trust them enough to invest.
Technology from SendtoNews Aids in Growth of Revenue and User Engagement for Publishers
"The New York Daily News has one of the most active and savvy sports audiences in the country," says Matthew Watson, CEO of SendtoNews. "We are thrilled that Smart Match helps the New York Daily News provide official video highlights and content from all of New York's great teams with the world class editorial the Daily News is known for."
SendtoNews Aims to Guarantee Brand Safety for Advertisers
"We're completely brand safe," says SendtoNews CEO Matthew Watson. "Our KPI's are fantastic... we're 70% plus viewability and 70-plus percent video completion rate."
How World Cup Advertising is Undercut By GDPR and the US Team's Absence
“GDPR probably doesn’t affect the spend committed ahead of time by World Cup advertisers, but it has impacted implementation,” says SendtoNews CEO Matthew Watson. He continues to illustrate that as many publishers haven't had the time to either update to the new regulations or gather the necessary consent, the data brands would normally apply could be ineffective.
Matthew Watson - CEO, SendtoNews
"Our content providers reach new audiences and allow us to make a bigger contribution to them. Even though we have just become the number one sports video platform, we are really just getting started and I think that is the most exciting part."
How Matthew Watson Turns a Start-Up Company Into a World Leader
Matthew Watson, CEO of SendtoNews, shares some ways that start-up companies can be taken from minor ventures to market leaders within their industries.
Matthew Watson - Interview with IdeaMensch
"A strategy should be built around what your team and partners can do, and your partners need, not simply the market potential."