SendtoNews Renews Digital Rights Relationship with PGA TOUR
SendtoNews Video Inc. (“STN”) and the PGA TOUR have announced a renewal of an exclusive multi-year rights agreement to distribute digital video throughout the U.S. and Canada, primarily via local news and sports digital platforms.
The PGA TOUR will continue to provide STN with one of the largest golf content offerings in all of digital sports. These clips, which include highlights, interviews and analysis, will be made available to publishers across the United States and Canada to extend their connection to the local golf fan.
The agreement also provides opportunities for STN and the PGA TOUR to work together to capitalize on the distribution of this quality golf content to allow sponsors and brands to extend and amplify their digital ad campaigns. “Nobody is better at producing premium golf content than the PGA TOUR,” stated STN Exec. VP, Sales and Strategic Partnerships Philippe Guay. “We are thrilled to provide one of the largest digital distribution platforms in all of sports to not only display this world-class content, but engage in unique opportunities for the premier brands supporting the PGA TOUR.”
“SendtoNews has proven to be an outstanding partner for distributing our digital content in local media markets,” said Norb Gambuzza, SVP of Media Business Development at the PGA TOUR. “Their expertise, combined with breadth of coverage, makes them a perfect partner to assist the PGA TOUR in reaching more golf fans across a variety of digital platforms.”
STN’s distribution network across the top 100 US DMA will have unparalleled access to:
- Tournament Previews
- Round Lead-up Coverage and Analysis
- Highlights and Recaps for Every Round
- Shot of the Day
- Player Interviews
- Trending and Viral Storylines
- Weekly Video from Scratch
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