Watch the video to see how the Daily News would traditionally ingest STN content
STN Smart Match uses industry leading AI to read a publishers article and instantly populate it with the most relevant video in our library. The Daily News was able to automate the code across all their sports articles, including hundreds of weekly third-party editorial such as their AP feed.
A year over year increase in article video ad revenue from STN of 1107%
A year over year increase in article video ad impressions from STN of 2,995,082 (1764%)
A year over year 33% increase in sports page views
A year over year 36% increase in sports page unique viewers
A 44% year over year increase in sports section time on page
"STN Smart Match is the Daily News' first experience with artificial intelligence and the results have been fantastic. We know that every article is going to have relevant video that not only improves user experience, but provides a significant source of revenue as well."
- Andy Clayton - Sr. Content Editor, Digital Sports. New York Daily News